Code Adam
The Idea is Simple, Easy to Learn, Easy to Implement and it Works That's why Code Adam has been in all of our stores and clubs since 1994. When Associate Bill Burns read a newspaper article about an attempted abduction at a shopping mall in Indianapolis, he decided to take action. Bill's idea was to create a special store code to be used in the event of an abduction or attempted abduction. Associate Dawn Lane in Crawfordsville, Ind., came up with the idea of naming it "Code Adam" in memory of Adam Walsh, who was tragically abducted from a shopping mall in Florida. Code Adam is a Special Alert Issued over our Public Address System When a customer reports a missing child in a Walmart store or Sam’s Club, a brief description of the child is provided to all associates. They immediately canvas the store to look for the child. Associates also monitor all exits to help ensure the child does not leave the building. If the child is not found within 10 minutes, or if the child is seen accompanied by someone other than a parent or guardian, store personnel notify the local police department. Code Adam is Used in More than 89,000 Locations Through our relationship with the National Center for Missing and Exploited Children, the program has been shared with other companies. As of February 2008, the program has been implemented in more than 89,000 locations across the country, including federal government buildings. "There are contingencies for protecting shoppers from fire and tornadoes, and now Walmart has created a program that can help all retailers fight an even more frightening problem — missing children," said John Walsh, father of Adam Walsh, and a national child advocate who hosts television's "America's Most Wanted." For more information on how your company can get involved, please call the NCMEC Hotline (1-800-THE LOST) or visit the NCMEC website.
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