Last Updated: Friday, April 11, 2008

Wal-Mart Goes Green with Earth Month Campaign

Prism Insight
April 4, 2008

As part of its push to show shoppers it's conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.

The campaign, called "Earth Month," breaks this week with TV spots highlighting eco-friendly products at the stores. Click here to read on.