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Last Updated: Thursday, February 19, 2009
The Walmart model: Using social media to engage customers
Finance & Commerce (Minneapolis, MN)
February 17, 2009 Blogging. Twitter. Facebook. Any business can benefit from those avenues of social media, according to John Andrews, senior manager of emerging media for Walmart. "With social media is it about a true authentic connection with an audience," he said. "It's a way to engage people and it's an augment for your product. " Read more.
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