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Last Updated: Wednesday, June 24, 2009
Walmart aims to keep a new flock of customers
The Boston Globe
June 24, 2009 The recession steered a new type of customer to Walmart - deeper in the pockets and suddenly looking for bargains. Now the world's largest retailer has to figure out how to keep that customer when the economy recovers. So Walmart is bringing in more brand names, ditching scores of other products, and redesigning hundreds of stores to give them wider aisles, better lighting, and better sight lines. It's more than just a cosmetic upgrade. That new breed of customer also spends about 40 percent more than the traditional Walmart shopper, and the retailer senses an opportunity to accelerate its growth. Read more.
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