"Give Back with Barbie Cares" a fun way for moms and daughters to help advance recycling
 Barbie is famous for her signature pink outfits, but she’s teaming up with Walmart to go green. We invited customers to have fun while contributing to a more sustainable future with “Give Back with Barbie Cares," an in-store event that occurred Saturday, Nov. 8. Moms, daughters and Barbie lovers brought their Barbie dolls to be used in a pilot program exploring toy recyclability at participating toy departments. Furthermore, for each doll collected, Mattel donated a new doll to a local children’s hospital, up to 100,000 dolls.
Customers could also bring their digital cameras to snap a picture with Barbie and receive a coupon to print a free 4x6” photo from the Kodak Picture Maker that same day. Other Barbie-themed give-aways were on hand, while supplies lasted. One thousand stores hosted a live Barbie and 2,000 had a standee.
View a list of participating stores.
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