Wal-Mart Offers Private Label Milk Produced without Artificial Growth HormoneSuppliers pledge to provide milk from cows not treated with rbST
While the FDA has stated that milk from cows treated with rbST poses no risk to human health, many Wal-Mart customers have expressed a desire for milk choices. Today’s announcement is evidence that Wal-Mart is committed to keeping its product selection in line with what customers expect to find when shopping its stores. “We value our customers’ opinions and understand how important variety is in all aspects of the business,” said Pam Kohn, senior vice president, general merchandise manager, Wal-Mart Stores, Inc. “We’ve listened to customers and are pleased that our suppliers are helping us offer Great Value milk from cows that are not treated with rbST.” Wal-Mart’s entire dairy selection – including organic and conventional offerings – meets USDA and FDA standards. Suppliers of the company’s Great Value milk have pledged to source exclusively from cows that have not been treated with artificial growth hormones. About Wal-Mart Stores, Inc. (NYSE: WMT)
Editor’s note: According to the FDA, no significant difference has been shown between milk derived from rbST treated and non-rbST treated cows. For more information on rbST, visit www.idfa.org. ###
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