Walmart Plans for Twilight Events and Includes "Star talk" with Taylor LautnerFans can send an “eBite” to friends for DVD movie release activities BENTONVILLE, Ark., March 2, 2009 –Walmart today announced detailed plans to bring teens, women and “Twilighters” of all ages more access to their beloved Twilight story as it gears up for the March 21 DVD release from Summit Entertainment. Bringing “Twilight shops” to all Walmart stores next month, the retailer announced today it will also host midnight events and giveaways in its 24-hour stores upon the DVD’s release, including a program for fans to interview Twilight cast member Taylor Lautner on BlogTalkRadio. Today, its special micro site www.walmart.com/twilight shares more details on these events, viewing party ideas, new behind-the-scenes movie footage, and a way to engage friends with a create-your-own electronic invitation (“eBite”) on the site. “Fans of all ages have fallen in love with the Twilight series and we will bring to as many as possible special access to the stars, great priced products and additional, memorable activities around this DVD movie release, both in our stores and online,” says Greg Hall, vice president, Merchandising at Walmart. Behind the Scenes with Taylor Lautner (aka Jacob Black) on BlogTalkRadio “BlogTalkRadio is excited to join forces with Walmart to bring Twilight fans direct access to one of the year’s hottest new actors,” said Alan Levy, CEO of BlogTalkRadio. “By logging onto our live broadcast, they’ll be able to interact with other members of the hit film’s rapidly-expanding global community to talk about the movie and hear directly from Taylor about his experience.” Midnight Twilight Events and In-Store Giveaways Send an “eBite,” see exclusive movie footage, download your Twilight widget In addition, customers can visit the Twilight pages on Walmart.com to see new behind-the-scenes movie footage and to download a widget that tests their knowledge daily with Twilight story trivia. Walmart this spring aims to be the source for fans everywhere to find more Twilight with in-store and online activities and the best prices for accessories, apparel, books, music and the upcoming DVD movie. All Walmart stores will have a special Twilight section in all of its stores days before the DVD movie release, pulling together a wide assortment of Twilight items. Pre-orders for the single disc DVD movie (a Walmart exclusive for only $17) and the special edition DVD are available today at Walmart.com. About Wal-Mart Stores, Inc. (NYSE: WMT) ### |
