Walmart Announces 100 More Toy Rollbacks Including Top Holiday PicksNew toy savings join 100 toys for $10; low prices last through holiday season BENTONVILLE, Ark. (Nov. 2, 2009) – From licensed toys to active-play items, Walmart announced today 100 additional toy Rollbacks in its intent to help families save more this holiday season. This week in all stores and online at Walmart.com, the prices of more than 100 toys will be rolled back, many at an additional 20% and 30% savings, and will last through the Christmas shopping period. This new savings effort is in addition to Walmart’s 100 toys for $10 pricing previously announced, and brings to shoppers additional savings on many more of this season’s hottest toys. Moms typically begin making their purchases earlier in preparations for Christmas. According to Walmart customer research, more than 50 percent of moms aspire to have all their holiday shopping completed by Thanksgiving. In addition, half of these moms say they will purchase toys as part of their gifting plans.1 “We’ll offer aggressive pricing on toys this season to ensure moms can afford the gifts that help create a holiday their kids will remember,” said Laura Phillips, vice president of Toys, Walmart. “We believe moms are looking for toys that not only fulfill their children’s holiday wishes, but also create opportunities for role play, pretend and family togetherness.” Walmart’s latest toy rollbacks* include popular licensed toys, interactive toys, favorite games, active role play items and more. A few samples of these additional savings include:
Many more toy savings will also be featured in Walmart’s Christmas Toy Guide which will mail to homes next week. In addition, Walmart.com is offering free shipping with Site to Store on thousands of online toys, including all bikes, scooters and ride-ons. More information on Walmart’s holiday savings are available online at www.walmart.com/christmasshop. These toy savings are not limited time offers, but will be offered through the Christmas holiday. In addition, Walmart’s price guarantee will match any local competitor’s advertised offer on the same toy product.*** 1 Data taken from Walmart customer insights October 2009. ATTENTION TELEVISION AND WEB MEDIAWalmart sound bites and b-roll, supplementing this release, are available for local television and web use. Interested media can access the clip one of the following three ways: ---------------------- Satellite Feed: Stations can access the footage via satellite feed Monday, November 2, 2009 at 10:00 a.m. EST and/or 3:00 p.m. EST at the following coordinates: Galaxy 18 (123 Degrees WL) KU Digital First Window: 10:30 am - 10:45am Eastern File Download Link: Interested media may call Walmart media relations at 800-331-0085 for direct link and password information. Walmartstores.com: Media can access the full clip at http://walmartstores.com/Video/?id=1425 ------------------------ Details: About Walmart # # # |
