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Last Updated: Monday, January 18, 2010
Sam's Club serves as 'buying agent' for membersMMR BENTONVILLE, Ark. -- By understanding who its members are and knowing what they want, executives at Wal-Mart's Sam's Club unit feel they can propel the business forward and make the outlets America's mostvisited club stores. "Why do members join Sam's Club?" Sam's Club president and chief executive officer Brian Cornell recently asked analysts. "Why do they choose to pay between $35 and $100 to shop in our clubs? "They do that because they expect us to be their buying agent and make smart choices. They count on us to have the right products and always deliver superior value. They count on Sam's Club to make savings simple." Read on.
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