Walmart's Continued Rollbacks Expected to Save Families More than $700 Million this Summer on Groceries‘Deep Rollbacks’ Mean Top Pantry Essentials Offered at Additional 30 Percent off the Retailer’s Everyday Low Prices Attention Journalists: Broadcast quality b-roll available for download BENTONVILLE, Ark. (May 18, 2010) – Wal-Mart Stores, Inc. (NYSE: WMT) announced today that American families could see more than $700 million in savings this summer across all grocery categories through the retailer’s continued, aggressive Rollbacks program. Price reductions include ‘deep Rollbacks’ on a basket of 22 favorite foods and everyday essentials families routinely purchase, offered for an average savings of 30 percent off the retailer’s everyday low price. ”Our aggressive Rollbacks program is part of our commitment to save people money by creating hundreds of millions of dollars in savings for American families on the things that matter most such as grocery items,” said Jack Sinclair, executive vice president of grocery, Walmart U.S. “We’ve also focused our ‘deep Rollbacks’ on favorite, pantry essentials, which have resulted in the most significant Rollbacks in the company’s history.” Walmart recently surveyed moms across America and found that there is overriding concern about their financial outlook. Three out of every four surveyed continue to look for ways to stretch their dollars. For 78 percent of moms, saving money on basic items and everyday purchases is critical.* The same survey also noted that moms today have become savvy, budget-conscious shoppers and plan to stay that way. In fact, 71 percent are putting greater emphasis on personal responsibility when it comes to their shopping habits. “We know this summer is still going to be tough for American families and our ‘deep Rollbacks’ on everything from ice cream to cereal are designed to help them enjoy the summer for less,” added Sinclair. * Data collected from a national study based upon 1,950 online interviews conducted with U.S. mothers (women with one or more children under age 18 in the household) between April 26th and May 3rd, 2010. The fieldwork was conducted on behalf of Walmart by Greenfield Online, a leading online market research firm. The results of the survey have a +/- 2.25% to 3.25% Margin of Error at 95% confidence for all respondents, with a +/- 3.5% to 4.25% Margin of Error at 95% confidence for demographic, geographic, attitudinal and behavioral subgroups. |
